Benefits of mixing golf & business

The golf course has been the backdrop of many a deal being done in the corporate world.

Golf is a great way to grow relationships, entertain, build employee morale and thank your clients and team in a relaxed environment.

Below are a list of benefits to hosting a golf outing, see which ones you could benefit from.

  • Quality time with clients / employees / team members. A corporate golf event is a great way to spend quality time in a relaxed environment and get to know your clients and team members on a more personal level. It’s the perfect way to turn potential clients into actual clients.
  • Professionalism. Running your golf event in a smooth and professional manner reflects on your business and reminds your clients of the service and quality level that your company provides.
  • Stand out from competitors. Give your clients a great day out and its possible that at the end of the day, your clients wont remember exactly what you said, but they will remember how you made them feel. Committing money to an event demonstrates to your clients that you value building positive relationships with the people around you.
  • Brand exposure & awareness. Launch a new product or service. A golf event is an invaluable opportunity to establish your brand to a target market (the people you invite). Achieve this through on course branding and promotional merchandise.
  • Social media coverage. The perception that social media has on individuals, groups and businesses is huge and very effective. With endless amounts of photos and video footage collected from the day, you will be able to share & tag for a long time to come.
  • Networking opportunities. Invite potential, current & past clients, employees, investors & suppliers. More networking can be achieved in a relaxed environment on the course and it promotes the opportunity for collaborations for likeminded people to come together and brainstorm new ideas. You never know who your guests might invite in their group which you might benefit from networking with?
  • Build loyalty. Thank your clients and staff. Show you appreciate their business and what they have done for you. Clients appreciate being invited to an event, it shows that you value them.
  • Community involvement. Raise money for a cause or charity that you care about. Invite sponsors to sponsor a hole and collect donations for raffle prizes. A charity golf day is a great way to raise some much needed funds.
  • Inclusivity. Golf is a sport that almost anyone can play to some degree, even with only a little bit of experience, and the handicap system puts everyone on an almost equal footing. But for those who don’t want to give the golf a go, the 19th hole celebrations can be enjoyed by all. Formal or informal, something can be organise for all types of groups.

 

If you think a golf event is right for you, but you or your staff don't have the time or expertise to organise it, then we can definitely assist. 

Corporate events can range from a small group of 20, up to a shotgun start golf day for 130+ people.

Feel free to give us a call or email us to discuss your groups requirements.  We look forward to hearing from you.

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